Ralph Lauren the quintessential designer
of American sportswear,
of American sportswear,
recently proved to be well ahead of the curve by employing "4D" wizardry to commemorate 10 years in the e-business.Check it out on The Daily Beast clip below.
The "4D Spectacle" was launched simultaneously at both the NYC Madison Ave. store (below) as well as the New Bond Street location in London recently.
The light spectacle included famous and iconic images of the Ralph Lauren empire "exploding" from the flagship store facade.
Recently tied for 2nd (with Louis Vuitton) for it's digital prowess out of an estimated 72 luxury brands, Ralph Lauren has accumulated sales of over $200 million a year in it's e-commerce business.
A great reason to throw such an eye popping presentation.
We can only say "Well done Mr.Lifshitz !Well done!"
We can only say "Well done Mr.Lifshitz !Well done!"
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